Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice.
Today on Nudge, I share what happened and if I think it works.
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Aug 24
The mental tricks used to break the 2-hour marathon
On April 26th, 2026, Sebastian Sawe did what many thought was impossible. Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the record. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge V ... Show More
23m 55s
Jul 2023
Not All Publicity is Good Publicity
<p>On today's episode, I'm joined by Dr. Thomas Ramsøy, the CEO of Neurons and a Neuropsychologist, Neuroscientist, Bestselling Author, Innovator, Consultant, and Speaker. We discuss consumer behavior and how AI will change the way we track it. I talk about the commoditiz ... Show More
17m 15s
Nov 2025
How Anyone Can Make $1M in 24 Months: Social Media & Marketing Playbook for 2026 | GaryVee @ Aspire
In today’s episode, I break down why envy, fear, and excuses are holding so many people back, and how self-awareness is the ultimate unlock for success. I talk about changing our mindset about money, finding joy in the game, and how AI is creating once-in-a-lifetime opportunities ... Show More
46m 5s
<p>Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://jonahberg ... Show More
<p>Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Kirk Nugent.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong> ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
