There’s one simple tactic that makes entrepreneurs 6x more likely to get funding.
At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John.
She’s spent her career studying decision-making and reveals why:
- Flawed leaders inspire more trust
- Authenticity gets you job offers
- And how crying at work is p ... Show More
Aug 24
The mental tricks used to break the 2-hour marathon
On April 26th, 2026, Sebastian Sawe did what many thought was impossible. Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the record. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge V ... Show More
23m 55s
Aug 17
How much should you reveal to your co-workers
In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers are more likeable, more hireable, and even m ... Show More
25m 14s
Jul 2023
Not All Publicity is Good Publicity
<p>On today's episode, I'm joined by Dr. Thomas Ramsøy, the CEO of Neurons and a Neuropsychologist, Neuroscientist, Bestselling Author, Innovator, Consultant, and Speaker. We discuss consumer behavior and how AI will change the way we track it. I talk about the commoditiz ... Show More
17m 15s
Nov 2025
How Anyone Can Make $1M in 24 Months: Social Media & Marketing Playbook for 2026 | GaryVee @ Aspire
In today’s episode, I break down why envy, fear, and excuses are holding so many people back, and how self-awareness is the ultimate unlock for success. I talk about changing our mindset about money, finding joy in the game, and how AI is creating once-in-a-lifetime opportunities ... Show More
46m 5s
<p>Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://jonahberg ... Show More
<p>Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Kirk Nugent.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong> ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
