logo
episode-header-image
Dec 2021
47m 1s

Communication That Converts: A 4-Step Fr...

Michael Stelzner, Social Media Examiner
About this episode
Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Pat Quinn. 
Up next
Aug 20
New Ways to Expand Reach and Engagement on Instagram
Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for Mark ... Show More
44m 25s
Aug 13
A Proven Instagram Strategy for Business Growth
Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natur ... Show More
51m 59s
Aug 6
The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how ... Show More
41m 22s
Recommended Episodes
Aug 2024
SPI 809: The Secrets behind Conversion Copywriting and Making Consistent Sales
<p>#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's ... Show More
32m 46s
Jan 2023
#148 - Asking questions that get your buyer talking about impact vs features (Morgan Melo, Enterprise Account Executive @ Pave)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Use typically language and stories to gain credibility with your prospect, leading to deeper discovery. Ask your champion how they plan on justifying a purchase to the larger ... Show More
32m 35s
Oct 2023
#211 - Maintain momentum in your sales conversations (Brian LaManna, Senior Mid-Market Account Executive @ Gong)
FOUR ACTIONABLE TAKEAWAYS Use a "what I heard" slide to show you listened and as a reason to ask further questions. Ask your prospect to rate how they feel about your solution on a scale of 1-10. If you're a 10, are they ready to buy OR can you make the case to move forward? Ever ... Show More
37m 47s
Apr 2025
Persuasive Storytelling for Sales & Marketing • BEP 128
tail spinning
21m 55s
Dec 2022
#142 - Hall of Fame: Morgan Ingram
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Check your profile views and ask your prospects “did I do something wrong?” The PLA Phone Opener: Pleasant, laugh, and arms-up. 5/20/5 Disco: Build rapport and set the agenda ... Show More
32m 37s
Apr 2020
How to Turn Your Content Marketing Into A Sales Machine
<p>In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.  </p><p>For more on BuddyRest and show notes: <a href="https://www.shopify.com/buddyrest-content-marketing">https://www.shopify.com/buddyrest-content-mar ... Show More
52m 53s
Dec 2024
How To Grow A Business While You Sleep With Sales Funnels - 815
In this episode, Brock sits down with Alisha Conlin-Hurd, co-founder of Persuasion Experience, to demystify the world of business funnels. Alisha shares her expertise in creating persuasive landing pages, irresistible offers, and actionable email sequences. Learn how to identify ... Show More
49m 2s