Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and now runs an AI search agency advising fractional CMO clients including Multisensor AI and FORM Kitchens. She outlines how to run an AI visibility audit to benchmark brand and competitor citat ... Show More
Aug 31
Separating AEO Expertise From Search Marketing Hype
Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differen ... Show More
44m 48s
Oct 2025
SEO Has Been Upended. Here’s What the Future Could Look Like
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ... Show More
41m 14s
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
<p><strong>Eli Schwartz</strong> is a leading SEO consultant and the author of <em>Product-Led SEO.</em> He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More
1h 55m
Jun 2025
How to Rank #1 in ChatGPT Results (AI SEO Strategy)
Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dom ... Show More
47m 10s
Jul 2024
Effective Marketing Tech Integration Strategies
<p>Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ... Show More
15m 35s
Aug 2025
Google Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo)
AI Overviews are changing search — but not in the way Google wants you to think.In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.Kevin analyzed over 5 billion search ... Show More
1h 7m
Oct 2025
From Google to GPT: How Search Actually Works in 2025
Discoverability isn’t “just SEO” anymore. It’s the entire customer journey. VML’s Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how customers find, trust, ... Show More
52m 55s