Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated resul ... Show More
Sep 8
Can AI Finally Fix Advertising’s “Frankenstack”?
Advertising execution is still surprisingly manual. Marketers and agencies juggle fragmented platforms, disconnected data, and countless hands-on tasks. When those systems are stitched together with new AI tools, they can create what Fluency CEO Mike Lane calls a “Frankenstack” o ... Show More
32m 51s
Aug 25
The Next Renaissance: Why AI Is Infrastructure, Not an App
Is AI really the story of our time—or is humanity? In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Greg Stuart to explore what he calls the “next renaissance”: a future where intelligence becomes abundant, AI age ... Show More
34m 54s
May 2026
Is Share of Prompt the New Share of Voice?
Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to th ... Show More
36m 21s
Feb 2025
How AI Search Is Changing The SEO Industry
<p>Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven sea ... Show More
14m 30s
May 2025
MicroVee: AI Is Eating Google Search: What Every Business Should Do Next | GaryVee Bloomberg Interview
AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently a ... Show More
5m 43s
Apr 2025
How To Win Customers In An AI Search-Driven World
<p>AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, trackin ... Show More
27m 48s
Apr 2025
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
<p>As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a si ... Show More
5m 15s
Jul 2023
Designing Your AI Blueprint
<p>AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potenti ... Show More
21m 55s
Jun 2025
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
<p>SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report ex ... Show More
25m 50s
Jan 2024
AI-powered search engine Perplexity AI, now valued at $520M, raises $70M
As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users.
Learn more about y ... Show More
8m 19s