logo
episode-header-image
Aug 2025
1h 7m

Google Will Kill Your Traffic - Here's H...

Ahrefs Podcast
About this episode
tail spinning
Up next
Yesterday
The $200K Mistake We Didn't See Coming | Jacque Aboubakr (Ahrefs)
What does it actually cost to run a world-class marketing conference? Try up to $950,000 for a single event — and Ahrefs aims to break even on every one of them.In this candid conversation, Tim Soulo and Jacque Aboubakr open the books on Ahrefs Evolve, revealing exact budgets, th ... Show More
48m 32s
Jun 23
What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)
Why does Coca-Cola spend millions on advertising when everyone already knows their brand?Professor Byron Sharp reveals that even the world’s most famous brands face a shocking reality: most of their customers hardly ever buy them. The biggest group of Coke buyers? People who drin ... Show More
55m 1s
Jun 9
Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)
A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar?Michael Corcoran, the mastermind who drove 2 billion organic impressions in 18 months at Ryanair (with zero paid media), reveals why most brands are ... Show More
1h 5m
Recommended Episodes
Aug 2025
The Future of SEO
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI ... Show More
30m 39s
Apr 2024
SEO Is Dead… 5 Ways To Save Your Business In 2024
Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's ... Show More
42m 29s
Jun 2025
How to Rank #1 in ChatGPT Results (AI SEO Strategy)
Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dom ... Show More
47m 10s
Aug 2025
Describe current SEO in the age of LLMs
<p>SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move b ... Show More
2m 17s
May 2025
MicroVee: AI Is Eating Google Search: What Every Business Should Do Next | GaryVee Bloomberg Interview
AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently a ... Show More
5m 43s
Feb 2025
How AI Search Is Changing The SEO Industry
<p>Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven sea ... Show More
14m 30s
Aug 2025
Measuring for AI Overviews/Mode vs maintaining traditional organic rankings
<p>SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signa ... Show More
2m 45s
Aug 2025
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Aug 2025
How will SEO's relationship with content evolve in 18 months?
<p>How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintainin ... Show More
3m 12s
Mar 2025
Shoppers Are Turning to AI Chatbots Instead of Google. Here's Why
tail spinning
1h 4m
Listen to millions of songs and podcasts on Anghami