Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots like ChatGPT or Claude
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Today
Character AI will offer interactive ‘Stories’ to kids instead of open-ended chat; plus, OpenAI and Perplexity are launching AI shopping assistants
The company announced last month that it would no longer allow minors to use its chat features.
Also, startup founders building AI shopping tools think general-purpose models are too broad to deliver truly personalized shopping experiences.
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7m 52s
Yesterday
Altman describes OpenAI’s forthcoming AI device as more peaceful and calm than the iPhone; plus, DOGE days are over
Altman and Ive tease a simple AI device aimed at calm, distraction-free computing, launching within two years.
Also, DOGE members are reportedly worried that they could face prosecution for some of their activities conducted while under the leadership of Elon Musk.
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6m 20s
Feb 2025
How AI Search Is Changing The SEO Industry
<p>Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven sea ... Show More
14m 30s
Jan 2025
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: "Is SEO dead?" This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it's ... Show More
9m 39s
Jul 2025
The Surprising SEO Tests That Grew Traffic (Even After Google's Updates)
<p>E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.</p> <p>We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google's latest updates.</p> <p>In this episode:<br /> - How adding ... Show More
1h 20m
Dec 2024
The Future Of Search With Big Changes On The Horizon
<p>VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO cont ... Show More
21m 30s
Oct 2024
AirOps is an all-in-one platform for generating and managing AI-based marketing content
To some degree, every business that has a presence on the web is in the content business — whether that’s for informing customers, finding new clients, or for SEO. That means managing the production of those texts and images, updating them, and potentially optimizing them for a s ... Show More
3m 54s
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
<p><strong>Eli Schwartz</strong> is a leading SEO consultant and the author of <em>Product-Led SEO.</em> He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More
1h 55m
Jan 2025
Scaling SEO Deliverables With AI
<p>Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can ... Show More
24m 8s
Apr 2025
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
<p>As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a si ... Show More
5m 15s