Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots like ChatGPT or Claude
Learn more about your ad choices. Visit podcastchoices.c ... Show More
Today
Venus Williams-backed WeWard can now lock your apps until you hit your steps; plus, Apple to produce Made in America wireless chips with Broadcom
With funding from tennis star and angel investor Venus Williams, the French app WeWard says that it increases walking time by almost 25%. Also, ZML, a hot French AI startup endorsed by Turing Award winner Yann LeCun, has now released ZML/LLMD, software that could make running AI ... Show More
8m 51s
Yesterday
The ‘first’ AI-run ransomware attack still needed a human; plus, hacktivists call out Trump by hacking and defacing US Army websites
An AI agent carried out the technical execution of a real-world ransomware attack for the first known time, but new details show a human still chose the victim, set up the infrastructure, and supplied stolen credentials — meaning it wasn't quite the fully autonomous cybercrime de ... Show More
7m 34s
Jul 7
Amazon will stop accepting new customers for Mechanical Turk; Canadian spy agency says it hacked drug traffickers, extremists and a ransomware gang last year
These may be the last days of Amazon’s Mechanical Turk. Also, the hacking operations disclosed in a Canadian spy agency's annual report underscores some pressing national security threats facing the country and its top allies. Learn more about your ad choices. Visit podcastchoice ... Show More
7m 14s
Apr 2025
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
<p>As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a si ... Show More
5m 15s
Jan 2024
AI-powered search engine Perplexity AI, now valued at $520M, raises $70M
As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users.
Learn more about y ... Show More
8m 19s
Apr 2025
How To Win Customers In An AI Search-Driven World
<p>AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, trackin ... Show More
27m 48s
Jun 2025
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
<p>SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report ex ... Show More
25m 50s
Feb 2025
How AI Search Is Changing The SEO Industry
<p>Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven sea ... Show More
14m 30s