Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots like ChatGPT or Claude
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Yesterday
Instinct’s powerful AI assistant is raising privacy and security concerns; plus, Hugging Face reportedly in talks to be acquired
Early testers are raving about what Instinct can do, but some say the AI assistant’s sweeping access, broad terms and ability to act on users’ behalf come with uncomfortable trade-offs Also, Hugging Face has reportedly been fielding acquisition offers that would value the company ... Show More
8m 34s
Aug 24
Who’s behind the new ‘stealth model’ Ox Alpha? Plus, is it legal to train AI models on copyrighted books? It’s complicated
A mysterious new AI model called Ox Alpha has driven certain corners of the internet into a frenzy of speculation. Also, most published authors have, without their knowledge or consent, contributed to the development of the same AI tools that threaten to undermine their livelihoo ... Show More
8m 46s
Aug 21
A third of web pages published since ChatGPT’s launch show signs of AI authorship, study finds
ChatGPT and other AI models are now authoring and editing much of the new web. Also, Ramp has launched its own AI model routing service, dubbed Router, that lets users and companies use and switch between various large language models via an API. Learn more about your ad choices. ... Show More
6m 14s
Apr 2025
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
<p>As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a si ... Show More
5m 15s
Jan 2024
AI-powered search engine Perplexity AI, now valued at $520M, raises $70M
As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users.
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8m 19s
Apr 2025
How To Win Customers In An AI Search-Driven World
<p>AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, trackin ... Show More
27m 48s
Jun 2025
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
<p>SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report ex ... Show More
25m 50s
Feb 2025
How AI Search Is Changing The SEO Industry
<p>Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven sea ... Show More
14m 30s