Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots like ChatGPT or Claude
Learn more about your ad choices. Visit podcastchoices.c ... Show More
Oct 23
Left alone with nothing to do, AI agents started playing; plus, Mark Zuckerberg’s creative plan to pay California’s proposed billionaire tax without losing control of Meta
MIT researchers marooned 13 AIs on a virtual island, and they responded by inventing games, mourning a lost ring and, eventually, getting better at their jobs. Also, a newly launched stock class being offered was partially engineered to help Meta founder and CEO Mark Zuckerberg p ... Show More
9m 54s
Oct 22
Uber puts all 30,000 employees on ChatGPT Work; plus, Spotify’s current AI bet is about being the music service that agents choose
Uber previously deployed a much smaller pilot for ChatGPT Work, but is now taking the enterprise agent company-wide. Also, Spotify co-CEO Gustav Söderström explains why the rise of AI agents could be good news for the music service. Learn more about your ad choices. Visit podcast ... Show More
7m 15s
Oct 21
Anthropic pitches AI safety bill; plus, Hugging Face CEO warns that Netflix’s OpenAI hack documentary isn’t accurate
The proposed policy seems to offer protections against AI run amok but actually forbids federal agencies from blocking a model's release without the permission of a judge. Also, before you share the Netflix documentary "AI Gone Rogue" take note. Clem Delangue, Hugging Face's co-f ... Show More
9m 26s
Apr 2025
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
<p>As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a si ... Show More
5m 15s
Jan 2024
AI-powered search engine Perplexity AI, now valued at $520M, raises $70M
As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users.
Learn more about y ... Show More
8m 19s
Apr 2025
How To Win Customers In An AI Search-Driven World
<p>AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, trackin ... Show More
27m 48s
Jun 2025
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
<p>SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report ex ... Show More
25m 50s
Feb 2025
How AI Search Is Changing The SEO Industry
<p>Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven sea ... Show More
14m 30s