Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots like ChatGPT or Claude
Learn more about your ad choices. Visit podcastchoices.c ... Show More
Jan 30
The iPhone just had its best quarter ever; plus, Amazon is reportedly in talks to invest $50B in OpenAI
Growth in regions like China and India are credited with pushing Apple's phone sales higher than ever. Also, If a deal materializes, it would mean Amazon is backing competing startups in the race for AI supremacy. Learn more about your ad choices. Visit podcastchoices.com/adchoic ... Show More
4m 6s
Jan 30
Tesla’s energy storage business is growing faster than any other part of the company; plus, Apple bought Israeli startup Q.AI
Energy storage products like the Megapack, Megablock, and Powerwall drove Also, Apple announced its acquisition of Q.AI for a reported nearly $2 billion, making it the company's second-largest acquisition to date. Learn more about your ad choices. Visit podcastchoices.com/adchoic ... Show More
4m 34s
Jan 29
OpenAI’s Sora app is struggling after its stellar launch; plus, Music Publishers sue Anthropic for $3B
Sora's mobile app downloads fell 45% in January, and consumer spending dropped. Originally, these music publishers had filed a lawsuit against Anthropic over its use of about 500 copyrighted works. Learn more about your ad choices. Visit podcastchoices.com/adchoices
7m 20s
Feb 2025
How AI Search Is Changing The SEO Industry
<p>Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven sea ... Show More
14m 30s
Jan 2025
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: "Is SEO dead?" This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it's ... Show More
9m 39s
Jul 2025
The Surprising SEO Tests That Grew Traffic (Even After Google's Updates)
<p>E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.</p> <p>We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google's latest updates.</p> <p>In this episode:<br /> - How adding ... Show More
1h 20m
Dec 2024
The Future Of Search With Big Changes On The Horizon
<p>VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO cont ... Show More
21m 30s
Oct 2024
AirOps is an all-in-one platform for generating and managing AI-based marketing content
To some degree, every business that has a presence on the web is in the content business — whether that’s for informing customers, finding new clients, or for SEO. That means managing the production of those texts and images, updating them, and potentially optimizing them for a s ... Show More
3m 54s
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
<p><strong>Eli Schwartz</strong> is a leading SEO consultant and the author of <em>Product-Led SEO.</em> He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More
1h 55m
Jan 2025
Scaling SEO Deliverables With AI
<p>Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can ... Show More
24m 8s
Apr 2025
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
<p>As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a si ... Show More
5m 15s