Send us Fan Mail In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires. Tune in to l ... Show More
Yesterday
Why business acumen is critical for PR professionals today
Send us Fan MailIn this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.Tune in to learn more!Meet Our ... Show More
48m 57s
Aug 4
Applying leadership frameworks to AI
Send us Fan MailIn this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.Tune in to learn more!Meet our guest:Our guest is Ken Jacobs, princi ... Show More
45m 59s
May 2023
Creating Effective PR Campaigns with Rachel Allison | Axe & Saw
<p>In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. </p>
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<p>This episode covers:</p>
<u ... Show More
52m 24s
Oct 2025
S20E18: From PowerPoint to Powerful - Business Storytelling That Sticks
Send us Fan MailIn this episode, the tables are turned! Instead of asking the questions, MC COO Namaan Mian is in the hot seat - interviewed by Emily Watkins, Senior Marketing Manager at Integreon. We dive into the future of storytelling in a world obsessed with AI and efficiency ... Show More
43m 53s
Jan 2022
#427: Land Your Dream Media Opportunity with Jen Gottlieb
Simple Strategies For Driving Major Traffic To Your Biz In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business. Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on ... Show More
54m 30s
Dec 2024
From Navy Officer to CEO: When Military Discipline Meets Business Strategy
<p class="MsoNormal">In this episode, Aaron Sheeks, CEO of PureCars, shares actionable insights on strategic growth, leadership, and data-driven marketing. Learn how to build a thriving culture, align your team's efforts with ambitious goals, and leverage customer data to revolut ... Show More
45m 5s
Apr 2024
447. Exactly What to Say - The Magic Words for Influence and Impact
Do you have the same ol’ generic value proposition as your competition? You probably do and it’s not working, according to communications expert Phil M. Jones. In this episode, Phil takes us through how to pick the right words, the right framing, and the right timing in sales, an ... Show More
50m 50s