May 2023

52m 24s

Creating Effective PR Campaigns with Rac...

About this episode

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work.

This episode covers:

Working in PR
Building your own agency
The difference between good and bad PR campaigns
Working for a small vs large agency
The evolution of the PR industry

If you're in the PR agency or simply interested in PR, this episode is a must-listen!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

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