Building a successful nutrition business does not always require more followers, more one-on-one clients, or more hours worked. Sometimes the biggest breakthrough comes from getting clear on who you want to serve, creating offers that align with your passion, and learning how to market and sell with confidence.
In this episode, Deanna sits down with registered dietitian Liz to discuss her journey from a busy insurance-based private practice to launching a successful group program for runners. Liz shares how she navigated a niche pivot, overcame fears around selling, created her first signature group offer, and built a business model that gives her more freedom, flexibility, and fulfillment as both a business owner and a mom.
Tune in to hear:
Why Liz decided to shift her focus from disordered eating counseling to performance nutrition for runners
How she knew it was time to invest in business coaching after getting stuck just short of her first $10K month
The mindset shifts required to stop filling every available hour with one-on-one clients
Why creating space in your schedule can actually increase revenue over time
The importance of niche clarity and how identifying a specific sub-niche transformed her marketing
How speaking directly to experienced runners helped her attract the right clients
The difference between posting content consistently versus posting with a clear strategy
Common fears practitioners face when considering a niche pivot
Why you do not need a large social media following to generate significant revenue
How Liz launched her first group program with only around 200 followers on her running-focused account
The structure of her signature program, The Run Fuel Method
How she sold four spots in her first group launch and generated more than $5,000 in revenue
The power of discovery calls and learning how to confidently sell your services
How nurturing conversations in DMs led to additional private-pay clients
Why private-pay packages created more freedom and sustainability than insurance-only services
The pros and cons of working with insurance platforms like Fay
The role accountability played in helping her prioritize marketing and business growth activities
How reducing one-on-one sessions helped eliminate burnout and restore excitement for her work
The impact entrepreneurship can have on family life, flexibility, and being present with young children
The biggest lessons she learned about investing in herself and taking action before feeling fully ready
Connect with Liz:
https://www.harvestnutritionllc.com/
https://www.instagram.com/harvestingnutritionllc/
https://www.instagram.com/runningdietitianliz/
Connect with Deanna: