We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually turned a jar of jam into one of the most coveted holiday items in the co ... Show More
Jun 8
The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones
The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.STUDY CITATIONSAronson, E., Willerman, B., & Floyd, J. (1966). The effect of ... Show More
7m 24s
Jun 4
SEO vs. GEO: Why Ranking on Google Doesn't Mean AI Will Recommend You
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.STUDY CITATIONSAggarwal, P., Murahari ... Show More
7m 56s
May 29
Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen
This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed. Google dropped another core update and sites started feeling it ov ... Show More
6m 13s
Sep 2023
MI293: Hacking Marketing & Growth w/ Cody Schneider
Robert Leonard chats with Cody Schneider about all things digital marketing and online business. Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI. IN THIS EP ... Show More
52m 7s
Jul 2018
TIP200: AI and Deep Learning with ETFs - Guest Sam Masucci from AIEQ (Business Podcast)
On today’s show we talk to the founder of ETFmg, Sam Masucci. Sam's company is responsible for bringing the first Artificial Intelligence ETF onto the market. The name of the ticker is AIEQ, and since inception in OCT 2017, the fund has outperformed the S&P 500 by nearly twice th ... Show More
36m 38s
Apr 2021
TIP344: A Deep Dive Into Morning Brew's $75M Valuation w/ Alex Lieberman
On today’s episode, Trey sits down with Alex Lieberman, the co-founder and CEO of the wildly popular email newsletter company, Morning Brew. Alex comes from a family with a career history in finance, but set out on his own to pursue Morning Brew, and recently sold it to Business ... Show More
1h 7m
Aug 2023
Des Traynor - Real Talk about AI and Software - [Invest Like the Best, EP.340]
My guest today is Des Traynor. Des is the co-founder and Chief Strategy Officer of Intercom - a customer service solution that helps businesses answer product questions, offer instant support, and automate sales. The business was founded in 2011 and its products operate within 25 ... Show More
1h 7m
Apr 2022
Models & Data To Grow Your Consulting Business With Stéphane Hamel: Pocast #233
<p class="ql-align-justify">Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue. In today’s episode, <a href="https://www.st ... Show More
37m 28s
Aug 2019
MI003: College Dropout to Multi-Millionaire with Nathan Latka (Entrepreneurship Podcast)
On today’s show, I talk with Nathan Latka. Nathan is the Principal of private equity firm Latka capital, Executive Producer and Host of “The Top Entrepreneurs” podcast, a bestselling author, and CEO of various SaaS businesses. He also founded and built his first software business ... Show More
34m 58s
May 2024
Tech at Work: What GenAI Means for Companies Right Now
Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how your team can get the most out of working with generative AI.
37m 20s