Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/461 | Review our show on Apple Podcasts.
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Aug 14
Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting i ... Show More
47m 22s
Feb 2024
B2B content marketing secrets
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becoming ... Show More
14m 10s
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
Jun 2024
Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin
#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive too ... Show More
57m 50s