Jun 8
The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones
The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.STUDY CITATIONSAronson, E., Willerman, B., & Floyd, J. (1966). The effect of ... Show More
7m 24s
Jun 5
BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had
We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eve ... Show More
7m 45s
May 29
Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen
This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed. Google dropped another core update and sites started feeling it ov ... Show More
6m 13s
May 2021
How to Build Your Pitch Deck to Raise Money in 13 Slides with Brandon White
Brandon C. White is an entrepreneur with two exists (so far), angel investor, former VC and management in marketing at AOL. Current host of Build a Business Success Secrets Podcast. Top 3 Value Bombs: 1. When you pitch, make sure that your story is concise and easy to understand ... Show More
29m 47s
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Dec 2023
Office Hours: How Much Should I Spend on Marketing? When Your Colleagues are Getting Poached, and Talking to Teens About Their Futures
Scott gives entrepreneurial marketing advice, speaking as to why startups should focus on creating an exceptional product over spending on marketing. He then discusses how to deal with management teams within your company when employees keep getting poached. He wraps up by advisi ... Show More
15m 7s
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both. STUDY CITATIONS Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024 ... Show More
<p>Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? To discover how to build a five-stage marketing plan that works, I interview Adam Erhart.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="http ... Show More
