Ep. 217
Are marketing budgets going to go up? Is product marketing a waste of time?
Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing s ... Show More
May 2023
Episode 611: 15 Principles of Online Marketing You MUST Master If You Want to Sell (PART ONE)
<p dir="ltr">We are so excited to bring you this very special episode, which is Part 1 of 2 in a series showcasing the 15 most powerful principles that I've used in marketing. Pay close attention, because what we share in this episode is fundamental to crafting your message, fine ... Show More
1h 8m
Jan 2022
Do You Like This Podcast 0%, 15%, or 22%?
<p><span>15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipulative. Twitter Spaces are shrinking. Another new ad platform launches with millions of targetable consumers. And why a bee ... Show More
12m 20s
Jan 2022
527: Steal These Business Secrets from My Favorite Podcast Hosts
Since it’s a new year, with new goals and visions and plans to move the needle in our businesses, I thought it was the perfect time to introduce you to some of the other podcasters I’m surrounded by on the HubSpot network. In this episode, you’ll hear from the hosts of Female Sta ... Show More
33m 18s