Aug 21

Educational Video Ads: The Secret to More Leads and Sales

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storyte ... Show More

48 m

Aug 14

Emotional Targeting: A Proven Path to More Leads and Sales

Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting i ... Show More

47m 22s

Aug 7

5 Reasons Your Content Is Failing and How to Fix It

Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better he ... Show More

44m 48s

Oct 2023

How to Scale Your Marketing Agency

Want to grow your agency? Looking for a proven strategy for growing a multi-million-dollar agency? To learn how one agency owner grew to $25M in revenue, Brooke interviews Jake Baadsgaard. Guest: Jake Baadsgaard Review our show on Apple Podcasts.See Privacy Policy at https://art1 ... Show More

38m 46s

Jan 2025

Has DTC Marketing Peaked

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicate ... Show More

22m 48s

Feb 2024

How Marketing Strategists Can Become In-House Content Creators

Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? To discover how to embrace a hybrid creator-strategist role and how to charge for your creative services, Brooke Sellas interviews Jayde Powell. Guest: Jayde Powell ... Show More

42m 53s

Jul 2024

How to Set Up SOPs and Processes for Agency Workflows

Looking for ways to scale your business without sacrificing your personal time? Do you have the right systems in place to let your team take on the work? To discover how super tool kits will streamline workflows and make hands-off delegation a breeze, Brooke Sellas interviews Kri ... Show More

41m 53s

Nov 2024

Prompting at Scale: How to Deploy AI Across Your Company

Wish there was an easier way to get your staff to embrace AI? Looking for an interchangeable prompting system everyone can use? To discover how to scale AI prompting across a company, I interview John Munsell. Guest: John Munsell | Show Notes: socialmediaexaminer.com/a27 Review o ... Show More

46m 2s

Oct 2019

Ep 7: Marketing your business the right way to the right people

How will you get potential customers to notice your business? Finance journalist and business owner David ‘Kochie’ Koch helps you develop a marketing plan. He guides you through analysing the market, identifying the right marketing channels and connecting with your audience, in o ... Show More

14m 34s

Nov 2024

SPI 839: Less Marketing for More Profit with Allan Dib

#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with self ... Show More

40m 10s

Feb 2024

92. How To Implement Personalized Marketing Into Your Business

Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at ... Show More

21m 43s

Apr 2024

Growth Marketing for Large Brands vs Startups

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depend ... Show More

13m 58s

Nov 2024

AI Insights: Uncovering Customer Value

Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? To discover how AI can help you make data-driven marketing decisions that resonate with your audience, I interview Liza A ... Show More

43m 9s

Building a Marketing Plan That Works