In a recent issue of The Tequila Report, more than 130 Tequila brands identify as additive-free. So how do those brands distinguish from one another? What else matters to discerning consumers? Tequila Report pubisher Jay Baer and I try to figure that out in this episode of Agave Road Trip!
Apr 9
Making (non)sense of 2025 spirits sales
For the first time in a decade, we’re paying less per liter for Tequila/Mezcal, according to the Distilled Spirits Council of the US. The most expensive cordials are growing in sales faster than anything. We’re not drinking less, we’re drinking differently. And those are just thr ... Show More
38m 57s
Apr 2024
Live From Mexico: Read Spear, Real Mezcal
<p>Jimmy is on the horn with <a href="https://www.readspear.com/" target="_blank">Read Spear</a>, President of Origen Imports inc. in Oaxaca, Mexico. Read is a pioneering mezcal importer, and Origen Imports incorporates several brands including <a href="https://www.instagram.com ... Show More
1h 9m
May 2019
Episode 333: Teaching is Learning
<p>Steve Olson!!!! <a href="https://www.instagram.com/akawinegeek/" target="_blank">@Akawinegeek</a></p>
<p>Today’s guest has been helping to shape the beverage industry for over 40 years. Getting his start in restaurants, he’s gone on to be a writer, consultant, educator, and le ... Show More
52m 30s
Jul 2021
Todo Sobre el Tequila - All About Tequila
<p>Nothing says “Mexico” like tequila. In this episode, we talk about the origins of this quintessential Mexican drink, where it’s produced, how it’s made, how it compares to its cousin mezcal, and more. ¡Salud!<br/>Links:</p><ul><li><a href='https://youtu.be/kCnM0OWOfbM'>“Tradit ... Show More
26m 4s
Aug 2025
José Cuervo Rebuilds a Tequila Empire
August 28, 1920. In the town of Tequila, fireworks burst overhead as people celebrate Mexico’s independence. Then… gunshots. Malachías Cuervo, heir to the famous tequila dynasty, has just reignited a bitter feud with his family’s rivals, the Sauzas. For decades, his brother José ... Show More
37m 6s