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Aug 25
37m 6s

José Cuervo Rebuilds a Tequila Empire

The HISTORY® Channel | Back Pocket Studios
About this episode
August 28, 1920. In the town of Tequila, fireworks burst overhead as people celebrate Mexico’s independence. Then… gunshots. Malachías Cuervo, heir to the famous tequila dynasty, has just reignited a bitter feud with his family’s rivals, the Sauzas. For decades, his brother José Cuervo fought to rebuild the family business through drought, revolution, and p ... Show More
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