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Oct 2025
17m 40s

AI in Sales (Part 2): Pre-Call Research ...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us a text In part two of their AI series, Bill and Bryan get specific—sharing real examples of how they use AI in their daily sales work. Bill walks through actual ChatGPT conversations for client prep (including a memorable moment when the AI got it wrong about an ESOP), while Bryan demonstrates how he uses Claude to research prospects and create strat ... Show More
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Yesterday
Be the Guide Your Customers Are Craving
Send us a textBill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don' ... Show More
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