What if the secret to scaling your brand wasn’t Facebook ads or a viral TikTok—but an underground network of affiliates driving thousands of sales a day?
Nik sits down with Aaron Paul, co-founder of Paul Street, to pull back the curtain on the hidden world of affiliates, PR, and media buyers that power some of today’s fastest-growing consumer brands. They e ... Show More
Oct 8
S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)
Everyone says they want to build a brand people talk about. Jerel from Tushy actually did it.Nik sits down with Jerel, Tushy’s Head of Growth, to unpack how the brand turned a taboo topic into a $100M success story and a household name. From truck ads in Times Square to bidet mem ... Show More
42m 49s
Sep 24
S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)
How do you scale a DTC beverage when 90% of customers still prefer buying in retail? Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue. He breaks down why DTC was the dema ... Show More
31m 16s
Sep 17
S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online? Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path from old-school direct marketing ... Show More
44m 26s
May 2025
Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. If you're tir ... Show More
34m 29s
Dec 2024
Best of 2024 #2 – Mastering Attention: Your Startup's Secret Weapon w/ Ben Parr
As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.
In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a ... Show More
51m 19s
Sep 8
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s