What if the secret to scaling your brand wasn’t your ads, but the speed of your design process?
In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today’s fastest-growing supplement and apparel companies) w ... Show More
Nov 12
S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)
What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution? Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business. Gulshan shares how to ... Show More
39m 6s
Oct 29
S14 E5: How AI Is Rewriting the Rules of Ecom Marketing (with Liam Millward, Co-Founder and CEO of Instant)
AI isn’t coming, it’s already here. And if it’s not driving 25% of your brand’s revenue, you’re already behind. Nik sits down with Liam Millward, founder and CEO of Instant, the platform powering the next generation of AI-driven email and retention marketing. Liam started Instant ... Show More
35m 43s
May 2025
Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
<p>Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. </p><p>Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. </p ... Show More
32m 34s
Dec 2024
Best of 2024 #2 – Mastering Attention: Your Startup's Secret Weapon w/ Ben Parr
<p>As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.</p>
<p>In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you th ... Show More
51m 19s
Sep 8
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s
Oct 11
The ICT Trading Error That's COSTING You THOUSANDS
Christian (“Decipher the Algo”) returns to talk when VWAP beats ICT—and when it doesn’t. We cover sentiment reads, crypto/tech correlation, metals at highs, and a full breakdown of his $10K overnight trend trade from a simple daily inside-bar break. Plus: systems to stop overtrad ... Show More
56m 33s