Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.
Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting.
If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch!
Hit PLAY to hear:
- 🎯 Why blanket discounts are killing your margins — and what to do instead
- 📈 How Radley London increased AOV by 20% while discounting less
- 🧠 The power of intent-based offers (and how AI figures out who needs a nudge)
- 🔍 The #1 offer most brands run—but almost never optimize
- ⏳ Where to start if your eCommerce team is strapped for time
- 💡 Why some shoppers shouldn't see your promotions at all
Key timestamps to dive straight in:
[06:13] Intelligent Targeting in Marketing
[06:48] "Intelligent Targeting for Effective Offers"
[11:24] Optimising Promotions for Cost Savings
[13:49] eCommerce Funnel & Intent Analysis
[18:49] Evolving Customer Interaction Strategies
[20:47] Listen to Dan’s Top Tips!
[29:16] Get a 90-day free trial from RevLifter https://ecmp.info/revlifter
Episode sponsored by RevLifter. Grab your 90-day free trial here https://ecmp.info/revlifter .
Full episode notes here: https://ecmp.info/543
Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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