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Digital marketing veteran Joanna Lambadjieva shares her expertise on the transformative power of AI in e-commerce. Known for her impactful work in the E-commerce space, Joanna takes us on a journey through the rapidly evolving world of AI, revealing how platforms like ChatGPT are not just reshaping how products are discovered but also massively boosting referral traffic for big players such as Amazon and Walmart. Her insights unravel the core data sources behind these large learning models, providing businesses with the knowledge to ensure their products appear right where customers are most likely to look. As the e-commerce landscape shifts, a holistic approach to AI's role in platform strategies, especially on Amazon, becomes essential. With AI-driven search traffic surging and the complexities of the buyer's journey more pronounced, Joanna emphasizes the importance of adapting to AI's ranking preferences. We unpack the necessity of establishing a strong presence on user-generated sites like Reddit and Wikipedia, underscoring their influence on AI recommendations. Joanna's methodical strategies highlight the shift from hack-based tactics to more sustainable, customer-focused marketing efforts that align with AI's evolving capabilities.
In a world where authentic engagement and media presence hold the key to visibility, we explore practical strategies that businesses can adopt. From leveraging HARO for media coverage to using AI tools for automating journalist communication, we discuss building meaningful relationships in this AI-driven world. Joanna also emphasizes the importance of optimizing product information to align with AI's needs, ensuring content is both accessible and credible. This episode promises a ton of strategies to not just navigate, but thrive in, the dynamic AI-infused e-commerce landscape.
In episode 705 of the Serious Sellers Podcast, Shivali and Joanna discuss: