logo
episode-header-image
Jan 2025
50m 21s

One Billion Bonds Per Bottle with Andrew...

Takara Sewitt | Wavebreak
About this episode

With a 15-year track record of transforming iconic brands, Andrew has reshaped the beauty landscape. From making Kérastase the #1 luxury hair brand with game-changers like Blond Absolu and Elixir Ultime to revitalize Maybelline’s complexion category with hits like SuperStay 24H Skin Tint, Andrew’s vision has redefined industry standards.

Now, at Matrix, he’s on a mission to reignite this beloved brand for the next generation. Spearheading a bold new era, Andrew is modernizing founder Arnie Miller’s legacy, making Matrix the go-to brand for consumers and stylists alike. His focus on haircare innovation is already paying off, with the Food For Soft range becoming a top 10 hydration hero and the new Instacure Build-A-Bond range repairing hair with one billion bonds per bottle. 

In this episode, Andrew also discusses:

  • How international experiences enriched his life and love of storytelling
  • Building a sense of joy and community
  • Why everyone is talking about scalp care
  • How Instacure Build-a-Bond help fight damage
  • Re-branding Matrix as a 40-year old brand
  • Their commitment to all humans, all hair types

We hope you enjoy this episode and gain valuable insights into Andrew’s journey and the growth of www.matrix.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Matrix at www.matrix.com and on Instagram at @matrix

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Up next
Sep 29
Julie Wainwright: Getting Real Real About Building a Billion-Dollar Business
Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked th ... Show More
1h 16m
Sep 15
Rodan + Fields: Leading the #1 Female Dermatologist-Founded Skincare Brand With Anncy Rowe
Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmat ... Show More
51m 16s
Sep 1
Celebrity Tanning Artist & Founder Isabel Alysa’s Glow-Up with Dolce Glow and Sunnee BaeSkin
Dolce Glow, founded by celebrity tanning artist Isabel Alysa, is a clean, luxury self-tanning line that blends beauty with wellness. Isabel’s journey began with her own confidence boost after her first spray tan, which inspired her to dedicate her career to helping others feel ra ... Show More
1h 16m
Recommended Episodes
Oct 2023
Dan McCormick Is Taking "Build In Public" To A Whole New Level
I absolutely loved this conversation. When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it. Dan's creatine gummy brand, Create, is growing rapidly and turning the corner to profitability, which ... Show More
49m 32s
Nov 2023
Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."In this episode, the following topics are ... Show More
41m 45s
Jul 2024
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
Welcome back to the eCommerce Playbook Podcast! This episode is extra special because we’re revealing something groundbreaking. Back in January, Taylor tweeted about finding a "magical wizard" who learns faster and works harder than anyone we’ve ever met. Today, we unveil that wi ... Show More
38m 29s
Aug 2023
376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth
Welcome to Strategy Skills episode 376, an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It’s not enough to know that happy employee ... Show More
45m 40s
Sep 2024
Rob Moore | From Being in Debt to Multi-Millionaire | Recipe To Success | S7: EP1
In this episode we talked about moving to Dubai, building several different ventures over the years, the importance of faith, Wicked & Bad, future events, building a trading company and so much more! My first ever course is out now! Grow Your Brand with Social Media Social Awaken ... Show More
2h 7m
Dec 2021
Why Amex is Taking a Balanced Approach to Competition
Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.  In this ep ... Show More
27m 4s
Apr 2025
Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance
Right from the outset, Tory Burch  had a vision: to create a business where profit and purpose could go hand in hand. She was quick to take her brand global, first to Tokyo in 2009, and then on to Rome, Paris, Shanghai and beyond.  Today, Tory Burch operates more than 350 stores ... Show More
32m 8s
Dec 2024
Why great AI products are all about the data | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)
Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversation, we discuss:• Why ... Show More
1h 21m
Sep 2020
591. Know Your Brand Archetype For More Sales and Customers - with Jennifer Kem
In This Episode You Will Learn About: Figuring out why people behave the way they do Listening to your intuition The brand archetypes Finding your confidence Being multi-passionate   Resources: jenniferkem.com masterbrand.me/happy confidently.me instagram.com/jennifer.kem Show No ... Show More
1h 13m
Sep 18
The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Director of Digital Product Strategy at CTC) sits down with Luke Austin (VP of E-Commerce Strategy) to unpack CTC’s new Creative Deman ... Show More
38m 33s