logo
episode-header-image
Jan 2025
50m 21s

One Billion Bonds Per Bottle with Andrew...

Takara Sewitt | Wavebreak
About this episode

With a 15-year track record of transforming iconic brands, Andrew has reshaped the beauty landscape. From making Kérastase the #1 luxury hair brand with game-changers like Blond Absolu and Elixir Ultime to revitalize Maybelline’s complexion category with hits like SuperStay 24H Skin Tint, Andrew’s vision has redefined industry standards.

Now, at Matrix, he’s on a mission to reignite this beloved brand for the next generation. Spearheading a bold new era, Andrew is modernizing founder Arnie Miller’s legacy, making Matrix the go-to brand for consumers and stylists alike. His focus on haircare innovation is already paying off, with the Food For Soft range becoming a top 10 hydration hero and the new Instacure Build-A-Bond range repairing hair with one billion bonds per bottle. 

In this episode, Andrew also discusses:

  • How international experiences enriched his life and love of storytelling
  • Building a sense of joy and community
  • Why everyone is talking about scalp care
  • How Instacure Build-a-Bond help fight damage
  • Re-branding Matrix as a 40-year old brand
  • Their commitment to all humans, all hair types

We hope you enjoy this episode and gain valuable insights into Andrew’s journey and the growth of www.matrix.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Matrix at www.matrix.com and on Instagram at @matrix

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Up next
Nov 10
Dr. Dennis Gross on Pioneering Skincare That Works—Without the Downtime
Dr. Dennis Gross is the renowned dermatologist and the founder of Dr. Dennis Gross Skincare, a clinical-grade skincare brand rooted in science and results. Before launching his line, Dr. Gross worked as a skin cancer researcher at Memorial Sloan Kettering, where he developed a de ... Show More
1h 1m
Oct 27
How Sahara Lotti Built Lashify—and Redefined Innovation in Beauty
A former Hollywood screenwriter with a sharp eye for aesthetics, Sahara Lotti turned her storytelling instincts into design innovation. Frustrated by salon lash extensions that were costly, damaging, and time-consuming, she set out to invent something better—and did. In 2016, she ... Show More
1h 1m
Oct 13
Setting The New Standard in Skincare With Alisa Metzger, Co-Founder iNNBEAUTY Project
Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-high ... Show More
51m 40s
Recommended Episodes
Oct 2023
Dan McCormick Is Taking "Build In Public" To A Whole New Level
<p>I absolutely loved this conversation.</p> <p>When you &quot;get&quot; ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it.</p> <p>Dan&#39;s creatine gummy brand, Create, is growing rapidly and turning the cor ... Show More
49m 32s
Nov 2023
Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."In this episode, the following topics are ... Show More
41m 45s
Jul 2024
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
<p>Welcome back to the eCommerce Playbook Podcast! This episode is extra special because we’re revealing something groundbreaking. Back in January, Taylor tweeted about finding a &quot;magical wizard&quot; who learns faster and works harder than anyone we’ve ever met. Today, we u ... Show More
38m 29s
Aug 2023
376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth
<p dir="ltr">Welcome to Strategy Skills episode 376, an interview with the author of <em>The Experience Mindset: Changing the Way You Think About Growth</em>, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to kn ... Show More
45m 40s
Sep 2024
Rob Moore | From Being in Debt to Multi-Millionaire | Recipe To Success | S7: EP1
In this episode we talked about moving to Dubai, building several different ventures over the years, the importance of faith, Wicked & Bad, future events, building a trading company and so much more! My first ever course is out now! Grow Your Brand with Social Media Social Awaken ... Show More
2h 7m
Dec 2021
Why Amex is Taking a Balanced Approach to Competition
<span style="font-weight: 400;">Andy Goldberg,</span> <span style= "font-weight: 400;">SVP, Global Brand Content & Platforms at American Express,</span> <span style="font-weight: 400;">discusses how he is reframing the competitive landscape by fighting for finite attention. One o ... Show More
27m 4s
Apr 2025
Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance
Right from the outset, Tory Burch  had a vision: to create a business where profit and purpose could go hand in hand. She was quick to take her brand global, first to Tokyo in 2009, and then on to Rome, Paris, Shanghai and beyond.  Today, Tory Burch operates more than 350 stores ... Show More
32m 8s
Dec 2024
Building a Sustainable Brand Through Media Success with Desiree Gaitan-Buchanan of Poplinen
🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessFind the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesToday, I’m excited to sit down with Desiree Gaitan-Buchanan, the found ... Show More
53m 13s
Dec 2024
Why great AI products are all about the data | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)
<p><strong>Shaun Clowes</strong> is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversatio ... Show More
1h 21m
Sep 2020
591. Know Your Brand Archetype For More Sales and Customers - with Jennifer Kem
In This Episode You Will Learn About: Figuring out why people behave the way they do Listening to your intuition The brand archetypes Finding your confidence Being multi-passionate   Resources: jenniferkem.com masterbrand.me/happy confidently.me instagram.com/jennif ... Show More
1h 10m