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May 2025
58m 6s

Fight The Fake Amazon Reviews To Save Yo...

Wes Schaeffer
About this episode

#12WeeksToPeak #amazon #SelfImprovement

Irish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!!



This dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!

Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.

He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.

Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation.

We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews.

He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success.

Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.

****TraceFuse is an AI-powered solution built to protect your brand’s reputation on Amazon, ethically and effectively. Our approach to negative review removal is 100% compliant with Amazon’s guidelines and executed by a dedicated team that knows Amazon’s policies inside and out. Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don’t have to lift a finger. With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal. Featured on MSN, Business Insider, and Yahoo Finance, we’re proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****


00:00 Introduction and AI Discussion

03:03 The Role of AI in Review Management

06:13 Understanding Amazon's Review Guidelines

09:12 Fraudulent Reviews and Their Impact

11:55 The Importance of Reputation Management

14:56 Navigating Amazon's Review System

18:00 The Challenges of Review Removal

20:50 Personal Experiences with Amazon Reviews

23:58 Conclusion and Future Insights

27:04 The Journey of TraceFuse

31:05 Building Trust in a Skeptical Market

34:00 Scaling Success and Client Relationships

38:29 Innovative Pricing Models and Client Onboarding

41:07 Understanding Client Needs and Expectations

46:44 Marketing Strategies and Client Engagement


Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

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Connect with me:


#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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