Interested in 10x'ing your niche site profits?
Garrett Yamasaki joins the podcast today to share how he started a dog site in 2018 and grew it into a massive success thanks to his strategic use of Amazon FBA.
In the first three months, he wrote close to 100 articles targeting low-competition keywords before and after work.
He saw exponential traffic growth around months four through six and knew it could be a viable business long-term. So he started hiring others to scale the business and started putting money into it. By 2019, he had 10 writers, one editor, and one virtual assistant.
(He also lays out the simple yet effective workflow he uses to this day that any site operator should take note of.)
In 2020, the Amazon affiliate side was growing rapidly, and by 2021, they were earning around $10,000 per month. That's when Garrett realized they could create their own product and make more money.
He chose to go the private label route for a faster time to market.
He identified manufacturers and branded the products for their market. And chose middle-priced products on Amazon to avoid competition from affiliates and generate external traffic to sell their products.
To make it all work, he went with Amazon FBA for logistics, fulfillment, and storage and hired a VA to handle customer service.
Garrett explains how Amazon FBA offers you 30-40% profit margins, compared to the 2-4% commissions as an affiliate. Plus, with Amazon's Brand Referral Bonus, you get 10% back for external traffic to their site, making it more profitable than going with a Shopify store.
He also shares what the most effective type of Amazon ads are for generating sales and bestseller status.
Plus, he discusses how adding FBA to his business has helped build a brand and traffic source outside of SEO. A much more profitable alternative to say, focusing on social media for brand building.
It hasn't always been easy though, and expanding this business requires some experience.
He discusses how going from one to now eight products have benefited from hiring a mentor and outsourcing to agencies to help with PPC and listings.
Inventory management has also been difficult due to unpredictable sales curves. But he mentions that ordering a lot can help prevent stockouts.
As such, Garrett keeps inventory in his garage in case of emergencies, as selling out affects his bestseller rating on Amazon.
Overall what started out as a dog site has become a full-blown business. And although he's already making great money, he's still in growth mode. He reinvests much of the 20% profit margin he could be taking home back into the eCommerce side of things.
And on top of all of this, his website generates at least $500,000 a year in passive income from ad revenue.
This is a really great success story. Garrett shares tons of valuable tips, strategies, and things to consider adding to your own business to make way more money!
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