This is the third survey of our podcast fans since the first podcast was broadcast on October 27, 2016, and the most recent was roughly five years ago. Our awesome Director Marketing at the Feeling Great app conducted the survey and prepared the report which you can review if you
Essentially, we wanted to know a little bit about who you are and why you listen, and what you like the most, and least, and what kinds of changes you'd like to see. 183 of you graciously completed the survey. Thanks!
We discussed many of the findings on the podcast, and you can click the link above for the full report, but here are just a few highlights:
Roughly 1/4 of you are mental health professionals, and 3/4 are general public. Men and women were represented equally. 60% of you are from the US, and 40% of you are international listeners. The age range is heavily tilted toward the older generation, with 66% of you above 50 years of age, and not a single podcast fan less than 20 years old!
And why do you listen? Nearly 90% of you are listening to improve your emotional well-being. This was great to hear, and consistent with the many emails I receive describing the help so many of you have gotten from the podcast. In fact, one recent podcast fan fired their therapist due to lack of progress, having made much more progress from listening to the podcast.
Many of you listen in order to learn TEAM CBT techniques, including therapists who want to improve their clinical skills as well as individuals who want to learn techniques they can use in their daily lives.
Other reasons for listening include:
One respondent wrote: "The podcast helps me apply tools to real-life problems that day—whether loneliness,
meaning, or mood swings.”
If you click on the survey, you'll find a plethora of interesting findings, clearly presented. Rhonda and I are grateful to you, Sevde, for compiling this information, and we are all very grateful to you, our loyal fans, for sticking with us all these years! We will try hard to be mindful of the take-home messages at the end, which included:
Key Recommendations
1. Keep Live Therapy and How-To episodes front and center
2. Reduce episode length & polish editing
3. Bridge podcast and app more clearly (especially in the U.S.)
4. Refresh branding and improve accessibility
5. Add diversity in guest speakers and clinical styles
6. Prioritize topics like perfectionism, trauma, resistance, and self-defeating beliefs
7. Keep posting webinar recordings as podcast episodes
Thanks for listening today!
Sevde, Rhonda, and David