logo
episode-header-image
Aug 31
17m 20s

How to Choose a Name For Your Boutique B...

Boost Your Boutique with Emily Benson
About this episode

How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right! 

In this video, you’ll learn how to choose a name for your boutique business, retail store, and/or e-commerce site that will help you stand out, attract your ideal customers, and set the right perception of value. You’ll learn:

  • How to name your retail store, your online boutique, or your e-commerce site
  • What not to name your boutique business (and common mistakes to avoid)
  • How to decide on a name for your boutique that customers remember
  • Why the right boutique name can actually help you charge more

Too many boutique owners pick names that are hard to spell, hard to say, or simply confusing. In this video, I’ll walk you through what makes a boutique name strong, share examples of names to avoid as a new boutique, and give you the tools to feel confident naming your store.

If you’ve been searching “how to name your online shop” or “how to name your new boutique,” this video is the guide you need! By the end, you’ll know how to choose a boutique name that feels authentic to you, connects with your dream customers, and builds long-term brand value.

Starting a boutique or retail store? Click Here for the Free Training: "How To Start A Successful Clothing Business"

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 


Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


Questions?

Comment below or email me at hello@boutiquetrainingacademy.com


Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!


#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

Transform Your Boutique's Profitability with Our Fall Planning Training

Are you ready to revolutionize your boutique's buying strategy? Join Emily as she shares her proven method to create a buying plan that guarantees increased sales and profits. In this 90-minute training,...

Up next
Nov 23
Boutique Owner FAQ 2026: Top Boutique Owner Questions Answered
<p>Thinking about starting or growing your boutique in 2026? Maybe you have questions and wish you could pick the brain of a seasoned boutique owner or retail expert with your most frequently asked questions (FAQ's)? You're in the right place! In this video, retail expert and fou ... Show More
12m 34s
Nov 4
Boutiqueland Digest: Boutique Update Fall 2025
If you want to build a profitable boutique business in 2025 and beyond, you need to have a plan. This episode is an update for boutique owners on the state of the boutique industry right now. Whether you own a women's clothing store, children's boutique, gift boutique, Etsy store ... Show More
19m 4s
Sep 8
Which POS System For Boutiques is Best in 2025? Shopify vs. Square vs. CommentSold
<p>Which POS System for Boutiques is the best choice as a boutique owner in 2025? If you’ve been wondering how to choose between Shopify, Square, and CommentSold, this video is your complete guide to choosing the best point of sale system for your boutique.</p><p>As a boutique ow ... Show More
17m 29s
Recommended Episodes
Feb 2025
665. "I sell custom products. How do I get more customers to buy from me online?" | Coaching Session
Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website ... Show More
43m 16s
Sep 11
720. 2025 Holiday Sales Strategy: Dos and Don’ts for Etsy, Shopify, Wholesale & Market Sellers
Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Do ... Show More
27m 36s
Feb 2025
669. "I want to grow and expand my wholesale business- help!" | Coaching Session
Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when ... Show More
41m 32s
Sep 2024
Masterclass: Wholesale Selling to the High Street with Wizz Selvey
<p>Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). </p><p>Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partner ... Show More
32 m
Feb 2025
How to Position Your Brand to Attract Your Dream Retailers
🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessIn this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a ... Show More
11m 52s
Dec 2024
How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young
<p>Joy Young is the eCommerce and Marketing Manager at Beards &amp; Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking afte ... Show More
29m 33s
Sep 2024
Anisa Beauty: Elevate Your Beauty Routine with The Most Innovative, Responsibly Crafted Brushes with Founder Anisa Telwar
<p>Anisa Beauty is revolutionizing the makeup tool industry with innovative, high-quality brushes that enhance product performance while prioritizing sustainability. Founded by Anisa Telwar Kaicker, the brand owns and operates its manufacturing facilities, ensuring complete contr ... Show More
54m 13s
Sep 2024
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. O ... Show More
28m 52s
Aug 2024
119 How I Went from $65 Logo Designs to $20K+ Branding Projects (Pricing Part 1)
<p>Ever wondered how to significantly increase your rates? </p> <p>In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clien ... Show More
25m 37s