logo
episode-header-image
Aug 2024
25m 37s

119 How I Went from $65 Logo Designs to ...

Kady Sandel
About this episode

Ever wondered how to significantly increase your rates?

In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clients.

I’ll walk you through the exact steps I took to transform my pricing strategy and attract clients who value my work. From finding your niche to effective sales techniques, this episode is packed with actionable advice you can start implementing today.

You will learn:

  • How to transition from low-priced projects to high-value branding.
  • The importance of finding and defining your niche.
  • Effective sales techniques to highlight the value of your services.
  • Tips on building credibility and showcasing your expertise.

Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Make sure to subscribe to The Profitable Graphic Designer, as this is Part One of our pricing series. You won’t want to miss Part Two, where I’ll dive even deeper into advanced strategies and tips for maximizing your profitability!


Aventive Academy’s Resources:

Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

Up next
Jul 1
167 The Portfolio Mistake That’s Costing You High-Paying Clients
If your portfolio looks like a collection of everything you have ever designed, that might be exactly why high-paying clients are not reaching out.In this episode of The Profitable Graphic Designer, I am sharing the portfolio mistake that keeps talented designers stuck at low-pay ... Show More
30 m
Jun 24
166 The Role of AI in Branding: Insights from Ayelet
If you’ve ever looked at a clean, elevated brand and thought, “How do they make it look so effortless?” - this episode is for you.I’m joined by Ayelet, a designer known for her intentional, minimal style and smart systems behind the visuals. We talked about how she approaches bra ... Show More
49m 13s
Jun 17
165 How to Scale Your Design Business Without Burning Out
You think scaling means doing more. More clients, more hours, more hustle. But what if that is exactly what is keeping you stuck?In this episode, I am sharing how I went from doing everything myself to building systems that let my business run without me. I will walk you through ... Show More
28m 54s
Recommended Episodes
Oct 2024
112\\ Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients with Hassan of MC Luxury
Are you struggling to attract high-end clients as an interior designer? In this episode, Hassan from MC Luxury shares the proven marketing strategies that can help you land more projects and grow your brand. From using Instagram to build a personal brand to leveraging email marke ... Show More
35m 54s
Nov 2024
Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work ... Show More
24m 5s
Jul 2024
Typography TIPS Every Graphic Designer Needs to Follow - NO MATTER WHAT!
Typography is the game-changer that can transform any Graphic Designer from good to extraordinary. Mastering type is the key to stepping up your game and making your designs truly stand out. If you're ready to elevate your designs and creating work that demands more attentio ... Show More
54m 26s
Dec 2024
Ep. 40: 5 Steps to Prepare Your Design Business for a Prosperous 2025!
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I’m sharing five essential steps to help you prepare your design business for a successful 2025. These are the exact steps I take every December to reflect on the past year, set m ... Show More
24m 1s
Sep 2024
106\\ Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business With Jacqueline Green
Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice? In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to help designe ... Show More
32m 34s
Feb 2025
125\\ No Design Experience? Creative Ways to Build Your Interior Design Portfolio and Get Hired
"How can I show what I can do if no one gives me a chance?" This is a question I often hear from young designers struggling to find paid internships or get clients to take a chance on them. It’s frustrating, discouraging, and can leave you feeling stuck. You know you have the pas ... Show More
13m 47s
Jun 2024
The Canva Conundrum: Are DIY Tools Undermining Graphic Design?
Ever feel like Canva's DIY approach is turning everyone into a "designer" including your  customers? It's a slap in the face for pros who see their craft being butchered by templates and shortcuts.This week on The Angry Designer podcast, we tackle the real problem with ... Show More
48m 3s
Jul 2024
97\\ Key Interior Design Terms to Communicate Better with Clients and Showcase Your Design Skills
Do you ever struggle to explain your design ideas to clients? Do you wish you had the right words to help them understand and love your designs? I hear you! In this episode, I walk you through the must-know vocabulary words that every designer starting out needs to incorporate. T ... Show More
20m 6s
Dec 2024
117\\ Listeners Q&A: Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects
Newbie interior designers often have questions as they start building their careers, balancing creativity with client satisfaction, and running a business effectively. In this episode, I answer questions sent in by listeners over the past couple of months. Some listeners were uns ... Show More
16m 52s
Oct 2024
25 Ways to Think Like a Graphic Designer – Unlock the Mindset that Sets Trendsetters Apart
Tired of feeling like a pixel-pushing robot, stuck in an endless design loop? Most Graphic Designers focus on making things look good, but the real game-changer is how you think. This week on The Angry Designer, we’re breaking down 25 powerful ways to take control of your creativ ... Show More
1h 6m