Ep173 No Trust, No Sales: Fix Your Messa...

People don’t trust ads. Or brands. Or even experts.
Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast.

In this episode:

• Why the trust recession is killing your pipeline
  
  
• The 3-part message that builds instant engagement
  
  
• How to make your talk (or pitch) follow the hero’s journey
  
  
• The #1 reason your message doesn’t spread and how to fix it
  
  

Key takeaway: If people can’t repeat what you do, they won’t talk about you.

Shownotes

Get his new book: https://keynotedesignbook.com  

The 10 Questions Every Speech Must Answer (and the order you must answer them in):

1. Will this be worth my time?
2. Is this urgent?
3. So, what is this talk really about?
4. Why should I listen to you?
5. Do I already know how to solve this problem?
6. So, what should I do instead?
7. How do I start?
8. Is this really worth it?
9. Can I go now?
10. Wait, what was this all about again?

🔗 Connect with Brian Miller:
LinkedIn: Brian Miller - Clarity Up

Instagram

YouTube Podcast

Company Website

🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com