E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be.
Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google.
So here is all the data on Google's yearly performance for share of voice, searches, and ad sales.
This research is from the legendary Rand Fishkin. Watch his original summary here: https://sparktoro.com/blog/is-google-losing-search-market-share/
SEO – Down the Funnel: https://edwardsturm.com/articles/seo-down-the-funnel/
Pareto SEO: The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/
The Wall Street Journal Article: https://www.wsj.com/tech/online-ad-market-google-tiktok-9599d7e8
00:00 Is Google Losing Market Share? 00:12 Rand Fishkin 00:48 Address the Wall Street Journal 02:00 The Reality of Search Advertising Growth 02:30 Analyzing Search Market Share 03:17 The Role of AI and TikTok in Search 04:38 Amazon's Growing Influence 05:54 Media and Data Literacy 06:14 SEO Strategies to Protect Against Emerging Platforms 07:58 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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