This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping.
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsGoogle is making AI Max a requirement for using brand controls in new Search campaigns - 6:37
Dario found a new help page for the branded search conversions - 11:40
Amazon has pulled out of all shopping ads - 16:19
🛠️ Cool Tool - 19:02
🔥 Take of the Week - 19:54
⚡ Lightning Round ⚡
Paid - 22:28
Organic - 30:58
Social - 38:49
⚙️ Working hard, or Hardly Working - 43:07
🔎 ICYMI - 45:44
🧠 Must Read Marketing Article of the Week - 47:03
An Interview with Glenn Gabe - 48:33