An apparent glitch promises advertisers millions in Google ad credits. The glitch is fixed, but could Google be on the hook? Also: A report says Google broke its own ad policies for a big budget advertiser. A new way to avoid Facebook jail. And how to sponsor entire LinkedIn newsletters.
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Jul 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
<p>In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending o ... Show More
1h 19m
Feb 2020
Partners In Crime? Google Partners Forces Sales Initiatives on Agencies - Ep. 109
<p>In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for adv ... Show More
1h 9m
Jan 2023
“Okay, Google, what’s a monopoly?”
The Department of Justice wants Google to break up its advertising business. The Wall Street Journal’s Keach Hagey explains how the DOJ’s antitrust suit could reshape the internet.
This episode was produced by Amanda Lewellyn, edited and fact-checked by Matt Collette, engineered ... Show More
26m 5s
May 2024
Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements
<p>Google Marketing Live 2024
This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Googl ... Show More
1h 16m
Sep 2019
How Google feeds your data to advertisers
Google is allegedly using hidden web pages that feed the personal data of its users to advertisers, circumventing EU privacy regulations that require consent and transparency. Madhumita Murgia, the FT's European technology correspondent, discusses the implications for both privac ... Show More
12m 48s
<p>This week on Marketing O’Clock, Google will let you ADjust your ad copy from the SERPs. </p>
<p>@lilyraynyc found a SERPrise, lots of spammy search results on Google. Plus, POV: TiktTok lets creators see analytics on desktop devices.</p>
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<p><strong>Intr ... Show More