logo
episode-header-image
Aug 8
50m 56s

My New Brand Has 91% Gross Margin. Here'...

Andrew Faris
About this episode

MOVE SUPPLY CHAIN

Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.


//


What if your next supply chain decision could unlock 5–10 more points of margin—without sacrificing quality?In this episode, Andrew brings back Laura Guevara of Move Supply Chain to do a deep dive on exactly how they built a high-margin, custom-manufactured product (solid cologne) from scratch—with global sourcing, minimal MOQs, and airtight logistics.

You’ll hear how Laura’s team:

– Sourced over 80+ manufacturers across Asia, Europe, and the U.S.

– Landed beautiful, custom walnut & aluminum packaging at ~$5 per unit

– Navigated tariff risk, lead times, and sampling strategy

– Used Filipino talent for affordable, world-class execution

– Identified future margin unlocks, including raw material sourcing and toll manufacturing

If you’re scaling an eCommerce business, supply chain optimization isn’t optional. It’s your competitive advantage. This episode is a masterclass in how to build smart from day one—and where to look for your next big efficiency win.


//


CHAPTER TITLES:

00:02:21 - Introducing Resolute

00:07:19 - Sales Funnel Process For Manufacturing

00:13:04 - Resolute Unit Economics Calculator

00:29:47 - Complications In Production

00:33:30 - Lara Discusses Various Supply Chain Locations

00:41:25 - Sourcing Raw Materials For Packaging & Product


//


SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!


//


ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast


//


FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Up next
Oct 7
Natural CAC & the Meta Auction: Scale Without Killing ROAS
INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.FERMATCre ... Show More
39m 58s
Oct 3
How TikTok Shop Turned 40M Views Into Retail Deals
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer S ... Show More
53m 43s
Oct 1
My UPDATED Complete Guide To Creative Testing On Meta
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce ... Show More
46m 44s
Recommended Episodes
Apr 2025
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funne ... Show More
45m 11s
Feb 2024
#254 Feras Khouri from Manssion and Make Waves: E-Commerce Strategies from an 8 Figure Jewelry Brand
Hey Budai Nation, How do you retain customers when you’re selling long lasting items like jewelry? Find out directly from the CEO of an 8 figure jewelry brand. Welcome back to our podcast, today we’re joined by Feras Khouri, the CEO of Manssion – a premium jewelry brand for men. ... Show More
34m 48s
Aug 2024
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ... Show More
42m 7s
Jun 2025
698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or yo ... Show More
21m 11s
Nov 2024
Elevate Your Offer: Q&A from the One Funnel Away Challenge
Hey everybody, welcome back to the Marketing Secrets podcast! I just finished up a fantastic session answering some top questions in the One Funnel Away Challenge, where we dove deep into core selling frameworks and the strategies to make them work effectively. It was a great cha ... Show More
1h 4m
May 2025
Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. If you're tir ... Show More
34m 29s
Sep 2024
MBA2526 How To Run Ads For Free with Self-liquidating Offers
Ever wonder if you can run ads without draining your budget? Hesitant to invest in marketing because of the costs? What if there was a way to make your ads practically pay for themselves? In today’s episode, Omar introduces the concept of self-liquidating offers—a strategy that h ... Show More
23m 36s
Dec 2020
Playbook 3: Mastering negotiation
Every 10th episode, we tear down one topic. This is how to master negotiation. FOUR ACTIONABLE TAKEAWAYS Set expectations with the Upfront Contract - pricing should be determined after your discovery, not before Price is based on internal (timeline, pain points) and external fact ... Show More
28m 23s
Sep 2024
Masterclass: Wholesale Selling to the High Street with Wizz Selvey
Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz an ... Show More
36 m
Sep 8
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s