You can’t fake it. It seems like you can’t force it.
But when creativity shows up at the right moment — your copy comes alive.
Sometimes it’s the difference between a flat headline and a breakthrough idea. Between a click and a sale. Between a promotion that falls flat and a control that blows the doors off.
On the other hand, when it doesn’t show up — that’s when things get rough.
Here’s the thing, though.
Creativity isn’t magic.
Oh, I know it seems like magic–especially when great new ideas spring up, seemingly out of nowhere.
And sometimes you feel like only a magic trick—or a miracle—would save you, when you’re stuck or going through a dry spell.
But the truth is, creativity is something you can spark, pretty much on demand.
All you need is the right tools.
And that’s what we’ll talk about today.
(Here are the 10 techniques we talked about.)
1. Get Moving — Walk, stretch, get your body moving.
2. Quantity Before Quality — Don’t stop at the first idea. Write twenty-one.
3. Creativity on Demand — Build habits and rituals to trigger flow.
4. Totally Random — Use odd words or images to spark new ideas.
5. Talk, Talk, Talk — Say your pitch out loud before you write it.
6. Go Contrarian — Flip the script and challenge the norm.
7. Exaggerate — Push an idea too far to find something bold.
8. Swipe Outside Your Lane — Look in markets besides your niche for structures and angles.
9. Let Customers Talk — Check out customer feedback for phrasing and emotion.
10. Perspective Shift — Zoom out. Pretend it’s not your project.
Download.