If you want to stop chasing prospects and start closing with authority, this episode is your blueprint. I sat down with Armand Farrokh, founder of 30 Minutes to President’s Club the #1 sales podcast in the world and we broke down how top 1% sellers diagnose deeper problems, dismantle objections with tone (not pressure), and use identity reframes that make prospects sell themselves.
Armand didn’t just grow revenue from $0 to $13M at Pave he engineered it with precision-level sales skills most reps never learn. This episode goes beyond surface-level tactics to show you how to disarm resistance, create urgency, and get buyers to fight for your solution. Watch this and you’ll understand why most salespeople are stuck in the shallow end and how to get out fast.
Chapters
(00:00) Introduction
(03:38) Building the Gap: Roleplay with Live Audiences
(04:42) How to Clarify Objections Without Triggering Defensiveness
(08:25) Reframing Price Objections with Results-Based Thinking
(12:12) Why You Should Push Prospects Away (at First)
(17:00) The Power of Tone to Trigger Curiosity and Doubt
(20:14) Turning Surface-Level Problems Into Emotional Stories
(25:38) Magic Moment Questions That Unlock Real Pain
(30:03) The 4 Types of Salespeople (Which One Are You?)
(33:34) Identity Framing: Making Prospects Justify the Sale
(42:17) Why Prospects Buy From You—Even If You're More Expensive
💬 Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-418-6755
➡️ The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org
📗 Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more
📘 Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112
🔥 More Free Resources
Join the Sales Revolution Facebook Group: https://www.facebook.com/groups/salesrevolutiongroup
Book a Clarity Call with my team: https://7thlevelhq.com/book-demo/
✅ Connect with Jeremy Miner
YouTube: https://www.youtube.com/@JeremyMinerPodcast
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LinkedIn: https://www.linkedin.com/in/jeremyleeminer/
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✅ Connect with Armand Farrokh
Website: https://www.30mpc.com
Instagram: https://www.instagram.com/30minutestopresidentsclub/
TikTok: https://www.tiktok.com/@30mpc
Twitter: https://x.com/armandfarrokh
LinkedIn: https://www.linkedin.com/in/armand-farrokh/
YouTube: https://www.youtube.com/@30MPC