Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuasion. And she shares her key lessons for aligning with the instinctive mind to im ... Show More
Oct 7
The Trouble with Tech Companies (and Their Strategies)
Cory Doctorow, author and digital rights advocate, argues that big tech companies from Facebook to Google and beyond have evolved - or devolved - in a disappointing way. He says that many large tech companies begin with a good product, but that over time they prioritize first bus ... Show More
26m 30s
Sep 30
How to Lead with Courage in Chaotic Times
Courage involves taking bold action despite uncertainty and fear. In a volatile business environment, it's hard to be brave. But Ranjay Gulati, a professor at Harvard Business School, says that there are strategies any of us can use to get improve our ability to make smart bets o ... Show More
32m 9s
Sep 23
Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology
As a leader, psychology is fundamental to your success - whether that means understanding consumer behavior, team dynamics, or even your own biases and blind spots. Harvard professor Steven Pinker says that an important phenomena to understand is that of common knowledge and its ... Show More
27m 29s
May 2025
Influencers Vs. Advocates - Building Brand Advocacy
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What make ... Show More
36m 35s
Jun 2025
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kin ... Show More
14m 30s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Sep 2024
Marketing as a Science with Professor Byron Sharp
Is marketing truly intuitive, or should it be treated more like a science? Are American marketers falling behind their global counterparts? And why do so many marketers misinterpret the data they collect?
This week, Elena, Angela, and Rob are joined by Byron Sharp, professor of m ... Show More
31m 3s
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s
Oct 6
591: Founder and CEO of Xenopsi Ventures on Behavioral Science That Sells
MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience buildin ... Show More
49m 3s
Aug 2024
The Secret to Marketing Success | Double Down on What Works
In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional notions ... Show More
41m 23s