Think about an exceptional experience you’ve had with a commercial brand. Did it seem to know precisely what you needed and when you needed it? Did its team go above and beyond to discover what you like for a more customized experience?
Most for-profits do an excellent job of providing a personalized, engaging experience to their customers, who reward ... Show More
Jun 24
Unlocking Mid-Level Giving: Precision Strategies for Sustainable Growth
Your organization’s mid-level donors are already fueling your mission by giving as much as 10x more than entry-level supporters. These donors are loyal, passionate, and just one intentional moment away from becoming major givers. However, these donors often fall through the crack ... Show More
53m 52s
May 27
How Nonprofits Can Navigate Uncertainty and Emerge Stronger in 2025
The challenges have come quickly in 2025, leaving many nonprofits at risk of losing funding. Donors could be impacted, too, amid job loss, tariffs, and inflation. The next step forward may not be obvious, but one thing is clear: this is no time to stand still. On this episode of ... Show More
37m 8s
May 20
Beyond Either/Or: Creating Cohesive Donor Journeys Across Channels
Many nonprofits focus only on digital or direct mail, but you don’t have to choose — nor should you. Donors crave cohesive, consistent experiences across multiple touchpoints, and getting your digital and direct mail efforts in sync can help you deliver. In this episode of the Go ... Show More
48m 22s
Apr 2025
SPECIAL SERIES: This Is How You Should Audit | Bathroom Break #52 🚽
We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that? Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first thi ... Show More
11m 47s
Oct 2023
The Art of Persuasion — Laurie Zoss
When you can determine what your clients, donors, or sponsors want, you can persuade them to help you get what you need. Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC’s Founder and CEO. She possesses over 22 years of expertise in revenue generation management, corporate sponso ... Show More
43m 56s
Feb 2023
Episode III: Lead Generation - Fill the Top of Your Funnel
Recessions are a normal part of the business cycle. We know they are coming, so that means we should plan in advance. But when one hits, we still have to hunker down and figure out if we can survive. In this episode, Gary and Jay talk about how you can not only survive, but thriv ... Show More
28m 34s
Feb 2025
Underpaid? Here’s How to Fix It + Oura Rings Vs a $20 dupe
You’re working harder than ever… but where’s the pay raise? If your job keeps piling on responsibilities without the extra dollars to match, what do you do? Do you ask for a raise, push back, or start looking elsewhere? We’re breaking it all down. We’re also tackling a big relati ... Show More
57m 46s