No matter what anyone says, cold calling isn’t dead. The digital world just made it harder than it used to be.
This is why I’m revisiting episode 1730 with my guest, Gabe Lullo. He shares his expertise and insights on cold calling and sales strategies in this ever-evolving landscape.
Is Cold Calling Dead?
- Addressing the prevalent debate, Gabe firmly asserts that cold calling is far from dead.
- Supported by data and real-life experience, he emphasizes the effectiveness of cold calling in qualification, call-to-action, and appointment setting, debunking the myths surrounding its relevance in the current sales environment.
Modern Sales Approach
- Gabe stresses the importance of an omnichannel approach, integrating call, email, and social platforms to establish meaningful and relevant connections with prospects.
- He emphasizes the need for high-volume activity paired with a relevant message, highlighting the power of personalization and the human touch in driving engagement.
Strategies for Relevant Messaging
- Gabe delves into the nuances of crafting relevant messaging, emphasizing the importance of relevance over mere personalization.
- He shares insights on identifying and leveraging data providers to tailor messages according to the prospects’ specific verticals and ICPs, and the significance of using technology for optimizing communication channels.
The Role of Human Touch and Empathy
- We explore how human touch, empathy, and personalized, relevant communication set sales professionals apart in the current market.
- Gabe emphasizes the need to sound like a human, not an AI bot, illustrating how to engage prospects effectively and foster genuine connections.
Optimizing Sequencing
- Gabe challenges the traditional sequence approach, advocating for a burst of activities across multiple channels rather than drawn-out, segmented sequences.
- He highlights the significance of engagement and conversation to drive effective communication, emphasizing the need to adapt and modernize sales strategies.
Mastering the Cold Call
- Gabe shares valuable insights into mastering the art of cold calling, stressing the need for extensive training and knowledge of objection handling.
- Understanding and anticipating objections empowers sales professionals to navigate conversations effectively and win at cold calling.
"Relevance matters more now. That human touch is what sets individuals apart from the low-hanging fruit." - Gabe Lullo.
Resources
Connect with Gabe on LinkedIn.
If you like more guidance with improving your sales skills, join my Sales Mastermind Class.
Sponsorship Offers
- This episode is brought to you in part by Hubspot.
With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.
2. This episode is brought to you in part by LinkedIn.
Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at