Most sellers tend to get caught up in the technical side—asking the “right” questions, handling objections, and checking all the boxes. But in the process, we often overlook something just as important: the emotional side of selling. That’s why I invited Alex Kremer, founder of Alluviance, to join me. He breaks down how the right mindset can help you close more deals and build lasting relationships.
Meet Alex Kremer
· Alex Kremer is the Founder of Alluviance, a community and organization dedicated to transforming sales and leadership through authenticity, purpose, and performance.
· With over 15 years of experience, he has worked with top companies like Salesforce, AWS, and Gong, and played a key role in scaling Outreach from $25M to $250M.
· He’s hired, trained, and led over 100 Account Executives and Sales Managers, earning President’s Club honors 7 years in a row.
· Alex is known for helping leaders build high-performing teams and purpose-driven cultures that achieve lasting results.
Beyond the Tactics: The Role of Mindset in Sales Success
· Alex pulls back the curtain on his journey, opening up about the hidden struggles he faced even when he seemed most successful.
· Despite hitting top quotas and leading major accounts at Microsoft, he battled depression, highlighting a key truth: salespeople can meet every external standard and still feel empty inside.
· Alex explains how mental, emotional, and even spiritual health are often overlooked but absolutely crucial to sustainable, fulfilling sales success.
Practical Strategies: Filling the Void and Mastering the Inner Game
· Alex introduces the concept of “parts work,” a therapeutic approach to identifying and relating to various emotions without self-judgment.
· He stresses the importance of self-awareness, inviting reps to treat their emotional states with the same curiosity as they would a sales prospect in discovery.
· Simple practices like mindful breathing, walks without phones, and reflective journaling can create the internal space needed for clarity.
Leadership in Action: Bringing Mindfulness Into Sales Teams
· For sales leaders, Alex suggests starting meetings with grounding exercises such as box breathing or gratitude practices.
· Investing a few minutes in presence and connection sets a more productive tone than jumping straight to numbers.
“When you connect more deeply with yourself, it allows you to connect more deeply with other people, which is very interwoven with sales.” - Alex Kremer.
Resources
Alex’s company, Alluviance, hosts regular retreats blending sales tactics with inner game work. Reach out to Alex on LinkedIn or the Alluviance website for future retreat details.
Sponsorship Offers
1. This episode is brought to you in part by Hubspot.
With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.
2. This episode is brought to you in part by LinkedIn.
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