Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories tha ... Show More
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Nov 2024
Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg
What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and ... Show More
35m 44s
Mar 2024
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poign ... Show More
44m 10s
Jan 2025
Why Human-Centric Marketing Matters in 2025
In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity and g ... Show More
24m 20s
Jan 2025
Resilience in Business: Tom Shipley’s Insights on Growth, Strategy and Building Iconic Brands - CFR #746
In this episode of ClickFunnels Radio, hosts Ben and Chris welcome Tom Shipley, a seasoned expert in the beauty product industry with a remarkable track record of generating over $2 billion in sales through infomercials and innovative marketing strategies. Tom shares insights int ... Show More
50m 45s
Jun 2023
Must-Have Website Content For Every Stage Of The Buyer's Journey
Welcome back margarita lovers! In this podcast, we explore the crucial role that website content plays in engaging, informing, and ultimately converting visitors into loyal customers. Whether you're a business owner, marketer, or content creator, understanding the buyer's ... Show More
25m 33s
Jan 2025
Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success
In this episode of The Business Development Podcast, we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’ ... Show More
36m 44s
Dec 2024
Creative Branding for Big Brands Like GE
Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy has led to transformative work for r ... Show More
20m 40s
May 16
Navigating the Digital Marketing Landscape with Kick Charge Creative
In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities an ... Show More
1h 3m
Jan 2025
Assimilating A "Hero Product" Into A Creative Brand Campaign
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consu ... Show More
14m 47s