Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories tha ... Show More
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Jan 2025
Why Human-Centric Marketing Matters in 2025
<p>In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ... Show More
24m 20s
Jun 2024
The Key To Creating New Customers
<p>On today's episode of the GaryVee Audio Experience, I'm sharing a recent keynote I gave for FAT Brands. We discuss managing the growth and scalability of a brand, the shift in consumer attention we've seen over recent years, and how to create and retain new custome ... Show More
38m 32s
Apr 2021
#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey
An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cult ... Show More
22m 52s
Apr 2024
Nerd Alert: How Storytelling Creates Brand Love
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />Once upon a time, Elena and Rob decided to e ... Show More
13m 14s
May 2022
Reimagining the Customer Journey With AcuityAds Chief Strategy Officer, Seraj Bharwani
<p>Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. <a href="http://www.acuityads.com">AcuityAds</a>’ Chief Strategy Officer, <a href="https://www ... Show More
39m 3s
