logo
episode-header-image
Oct 2024
9m 8s

627. How to Effectively Market and Build...

Jacqueline Snyder
About this episode

Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.

We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell. 

Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!

Resources:


Connect:


Up next
Jul 7
706. The 4-Step Path to a Profitable Product-Based Business
Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you ... Show More
23m 26s
Jul 3
705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A
Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, wh ... Show More
17m 59s
Jun 30
704. How to Create Consistent Sales and Stop the Revenue Roller Coaster
Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owner ... Show More
21m 31s
Recommended Episodes
Dec 2024
The Best Marketing Strategy For Businesses | Fireside Chat at Palmers Marketing and Sales Summit | #10 of 2024 Top Podcasts
Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands mu ... Show More
44m 6s
Sep 2022
#91: Hate Selling? Here’s the Sales Framework You Need
If you’re like most people, you hate being sold to – and you don’t enjoy selling to others, either! But as a small business owner, you have to sell to survive. Selling your products or services shouldn’t feel slimy or nerve-wracking. When you learn our storytelling framework for ... Show More
23m 46s
Aug 2021
Your Profit Road Map for More Sales & a Truly Sustainable Business
Send us a textWhat do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you ... Show More
33m 16s
Aug 2024
#201 April Dunford: The Marketing Expert
Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definitio ... Show More
1h 19m
Jan 2025
SPI 853: Ranking the BEST and WORST Business Ideas for Beginners (2025)
#853 Focusing on the wrong business idea might slow your growth if you're just starting out. So what are the top opportunities to prioritize, and which ones should you save for later in your journey? Listen in on today's session because I'm ranking the best and worst monetization ... Show More
55m 46s
May 14
Prof G on Marketing: How to Stand Out in a Saturated Market
Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how to drive engagement in a ... Show More
19m 59s
Feb 2025
Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
Most businesses sell products… The best businesses create movements! In this episode of The Russell Brunson Show, I’m breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn ... Show More
35m 45s
Aug 2024
4 Steps to Eliminate Fear and Create a Product That Sells
Want the confidence of knowing how to create a product that’s guaranteed will sell? I am sharing four essential steps to create a product or service your audience will be obsessed with. These steps will not only keep fear at bay but will get you the exact data you need to create ... Show More
16m 59s
Mar 2023
#115: How to Turbocharge Your Marketing Engine and Generate More Cash Flow
Today is the LAST DAY to pre-order "How to Grow Your Small Business" at GrowYourSmallBusiness.com/Podcast and get access to three amazing pre-order bonuses valued at over $1,000:   1) An Audio Summary of the Book:Get a 70-minute audio summary delivered straight to your inbox when ... Show More
25m 56s
Jul 2024
#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience
If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries, l ... Show More
19m 22s