Juan Pena and Prolijo and Tierra y Liber...

Brand new episode with Carreta De Oro. The brand has been around for a while but now under the leadership of Ronak, he's introducing it to a new audience. To learn more about the brand, check out https://carretadeoro.com/ 

It's that time of the year again. The Fortaleza Winter Blend Press Trip. Join me for this special trip as I spent time at Fortaleza, Caballito Cerrero for a new project, and then on to Arandas to bottle my upcoming Siempre Conexiones project. 

Cofounders Todd Hummel and Iliana Partida of Elevacion 1250 join me to share their story. From Canada to Amatitan, Elevacion 1250 is authentic as it gets. Be sure to check out https://elevacion1250tequila.com/ to learn more and head over to https://siptequila.com/products/elevaci ... Show More

August 28, 1920. In the town of Tequila, fireworks burst overhead as people celebrate Mexico’s independence. Then… gunshots. Malachías Cuervo, heir to the famous tequila dynasty, has just reignited a bitter feud with his family’s rivals, the Sauzas. For decades, his brother José ... Show More

The recent theft of a shipment of Santo Tequila, the brand owned by rocker Sammy Hagar and diner lover Guy Fieri, really shook America to its core. We take a look at Sammy's bumpy road to establishing his tequila empire, one Waborita at a time. See omnystudio.com/listener for pri ... Show More

Join us for an exclusive interview with Lalo González, the visionary third-generation tequila maker and co-founder of Lalo Tequila. Discover the rich heritage and passion behind each bottle as Lalo shares his family's secrets and dedication to quality. From the agave fields to th ... Show More

Join us for an inspiring chat with Alan Ruesga-Pelayo, former North American Brand Ambassador for Tequila Cazadores, as he shares why he believes that tequila is more than just a drink—it’s a celebration of Mexico’s rich history and culture. He believes that a great drink becomes ... Show More

Against a backdrop of explosive growth for tequila in the U.S., there remains a relative lack of classic and contemporary classic tequila cocktails — and that phenomenon is only amplified when you look beyond blanco and añejo and focus solely on reposado. This feels like an oppor ... Show More

Jimmy is on the horn with Read Spear, President of Origen Imports inc. in Oaxaca, Mexico.  Read is a pioneering mezcal importer, and Origen Imports incorporates several brands including Cuentacuentos Agave Spirits.The key to marketing mezcal made using 400 year old traditions is ... Show More

Can you believe they let Max & Matt in to Quail Hollow Golf Club in charlotte? They did! The PGA Tour has made an effort to improve and localize their food offerings. M&M got to go inside the ropes and behind the scenes to experience it! In these episodes we caught up with; Chris ... Show More

Once a century, Agave Road Trip goes out looking for the most important Tequila of that era. Now, there are still a solid 75 years let in this century, but I’m going to go out on a limb and say, this early in the game, I’ve identified that Tequila. And the winner is… Agave Road T ... Show More

Nothing says “Mexico” like tequila. In this episode, we talk about the origins of this quintessential Mexican drink, where it’s produced, how it’s made, how it compares to its cousin mezcal, and more. ¡Salud! Links:“Traditional Drinks You’ve Never Heard of Before” VideoLevel up y ... Show More

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 best-selling vodka brand in the US, wi ... Show More