James Rooke, President of Comcast Advertising, is leading a bold transformation of the TV ad marketplace, making premium video more accessible, more measurable, and far less complicated. In this episode, he unpacks how he's breaking down industry silos, simplifying access for marketers, and challenging Big Tech’s dominance with a powerful call for transparency, consistency, and next-gen innovation in media.
See omnystudio.com/listener for privacy information.