Are you wondering what kind of content is working today? Well, it would seem that big budgets and even the typical short form isn’t as engaging to users as it used to be. Download this episode now to hear from Caroline Blavet VP, Global Client Strategy, Dailymotion and hear insights into what major companies are doing and what’s working best in advertising t ... Show More
Feb 25
What Is an AI Agent? The Plain English Explainer for Marketers
In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete. Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, ... Show More
24m 29s
Jan 21
He Built FaceTune's AI… Here's What He Says Marketers Get Wrong
The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Tren ... Show More
46m 39s
Mar 2024
Jaded with Content in 2024
<p><span style="font-size: 10pt;">Feeling overwhelmed by the constant flood of content online? In this episode, I'm joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of th ... Show More
1h 5m
May 2024
260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian
The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?
Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing ... Show More
43m 18s
Oct 2023
The Increase of Dynamic Creative Optimization
“Speaking as myself, as a consumer, if I’m hearing the ad multiple times, but it’s not the same every time, that goes a long way in enhancing the overall experience.” In today’s episode of The Podcast Advertising Playbook, our host Heather Osgood is joined by Shasta Cafarelli, Se ... Show More
47m 48s
Jun 2023
#232 Spannende Trends & Formate im Videomarketing
In dieser Folge spricht Janina mit Patrick Hollenbeck, dem Head of Marketing DACH von PlayPlay, über Videomarketing, TikTok und Co.Denn 32% der befragten Marketingteams behaupten, dass das Return-on-Investment von Videos besser ist als die von anderen Inhalten. Gemeinsam reden si ... Show More
29m 38s
Nov 2023
Redefining the Marketing Industry's Most Important Metric
<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More
17m 7s