Are you wondering what kind of content is working today? Well, it would seem that big budgets and even the typical short form isn’t as engaging to users as it used to be. Download this episode now to hear from Caroline Blavet VP, Global Client Strategy, Dailymotion and hear insights into what major companies are doing and what’s working best in advertising t ... Show More
Jan 7
Website Expert: These Mistakes will Make or Break Your Entire 2026
The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break do ... Show More
1h 1m
Dec 3
Two Executives Living Under One Roof: The System That Keeps Them Sane
The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life.And few people understand that better than Niki Hall and Dayle Hall.Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share ... Show More
1h 22m
Mar 2024
Jaded with Content in 2024
<p><span style="font-size: 10pt;">Feeling overwhelmed by the constant flood of content online? In this episode, I'm joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of th ... Show More
1h 5m
May 2024
260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian
The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?
Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing ... Show More
43m 18s
Oct 2023
The Increase of Dynamic Creative Optimization
“Speaking as myself, as a consumer, if I’m hearing the ad multiple times, but it’s not the same every time, that goes a long way in enhancing the overall experience.” In today’s episode of The Podcast Advertising Playbook, our host Heather Osgood is joined by Shasta Cafarelli, Se ... Show More
47m 48s
Jun 2023
#232 Spannende Trends & Formate im Videomarketing
In dieser Folge spricht Janina mit Patrick Hollenbeck, dem Head of Marketing DACH von PlayPlay, über Videomarketing, TikTok und Co.Denn 32% der befragten Marketingteams behaupten, dass das Return-on-Investment von Videos besser ist als die von anderen Inhalten. Gemeinsam reden si ... Show More
29m 38s
Nov 2023
Redefining the Marketing Industry's Most Important Metric
<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More
17m 7s