Apr 27
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experience and no outside investors, the Murray brothers started m ... Show More
1h 8m
Apr 23
Advice Line with Eric Ryan of Method returns
Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether ... Show More
40m 18s
Jul 2021
Ep.7 Running a Business, Being a Mother, Making it work with NEOM Founder, Nicola Elliott
<p>My guest today is Nicola Elliot, Founder and Creative Director of NEOM Organics - one of the first, and fastest growing wellbeing brands in the UK, which specialises in 100% natural fragrances. Nicola’s inspiration for NEOM came whilst working as a magazine editor, when she re ... Show More
48m 3s
Jun 2019
Tina Sharkey, Co-Founder of Brandless: “I don’t think that luck happens. I think you create luck.”
Tina Sharkey is the powerhouse behind Brandless, the direct-to-consumer company that’s all about community. But before she started Brandless with her cofounder, she spent her career building communities online for major companies like AOL and Johnson & Johnson. Tina’s also been o ... Show More
34m 19s
May 2021
Sponsored: Small Business Stories | Columbia Sportswear | 2
<p>This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.</p><p>It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, ... Show More
31m 23s
Mar 2021
Norma Kamali on Rebelliousness, Creativity and How She Made a Lasting Business
<p class="article-lead">After the release of her new book, I Am Invincible, designer Norma Kamali sat down with BoF’s chief correspondent Lauren Sherman to talk about the inception of her brand, its evolving purpose and plan, creativity and ageing.</p> <p>Norma Kamali has always ... Show More
1 h
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
When Sarah LaFleur started M.M.LaFleur, she wanted to help women dress efficiently and comfortably for the office. Now that most of her customers are working from home, Sarah has to rethink her brand and her marketing to stay relevant. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entreprene ... Show More
