Explore how AI is reshaping advertising's competitive landscape with Kevan Yalowitz from Accenture.
Yesterday
What's the scariest part of putting your revenue at risk?
AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audi ... Show More
4m 26s
Jul 6
Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys
Static websites can't serve buyers who arrive already researched by AI. Anda Gansca, Co-Founder and CEO of Knotch, explains why LLM visibility metrics mislead marketers and what websites must become when agents and humans need separate experiences. She breaks down content atomiza ... Show More
39m 53s
Jun 27
The most human skill that becomes more valuable as AI gets better
Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, b ... Show More
6m 10s
Feb 2025
S1. Ep 3. Comparing DeepSeek, ChatGPT, and Claude for AI Automations
In this episode, we explore the different AI platforms for business, comparing the features, pros, and cons of DeepSeek, ChatGPT by OpenAI, and Claude. As we navigate through the evolving AI market of 2025, we'll reveal insights into how these platforms are reshaping content crea ... Show More
21m 4s
Jul 2023
Designing Your AI Blueprint
<p>AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potenti ... Show More
21m 55s
Feb 2023
BomBARDed by AI Chatbots in the SERPs
<p>On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of c ... Show More
1h 4m
Oct 2024
New Research: How Marketers are Embracing AI
<p>In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers u ... Show More
18m 17s
Feb 2024
AI for Brands and Agencies
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration eme ... Show More
15m 57s