Explore how AI is reshaping advertising's competitive landscape with Kevan Yalowitz from Accenture.
Aug 22
Is AI more like a tool or an operating system?
Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelli ... Show More
3m 29s
Aug 20
One metric acquirers scrutinize that most marketers completely overlook
Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New ... Show More
4m 15s
Feb 2025
S1. Ep 3. Comparing DeepSeek, ChatGPT, and Claude for AI Automations
In this episode, we explore the different AI platforms for business, comparing the features, pros, and cons of DeepSeek, ChatGPT by OpenAI, and Claude. As we navigate through the evolving AI market of 2025, we'll reveal insights into how these platforms are reshaping content crea ... Show More
21m 4s
Jul 2023
Designing Your AI Blueprint
<p>AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potenti ... Show More
21m 55s
Feb 2023
BomBARDed by AI Chatbots in the SERPs
<p>On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of c ... Show More
1h 4m
Oct 2024
New Research: How Marketers are Embracing AI
<p>In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers u ... Show More
18m 17s
Feb 2024
AI for Brands and Agencies
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration eme ... Show More
15m 57s