Aug 26
An SEO tactic marketers should stop doing
Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert static product catalogs into machine-readable content that performs across both search and AI platforms, buildin ... Show More
1m 56s
Aug 25
The biggest misconception about AI search today
Two identical searches now return different results across AI platforms, upending ranking logic.Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable conte ... Show More
2 m
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
<p><strong>Eli Schwartz</strong> is a leading SEO consultant and the author of <em>Product-Led SEO.</em> He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More
1h 55m
Jul 2024
Achieving Growth with Personalized Digital Offering
As competition in the credit and lending space intensifies, financial institutions are seeking ways to differentiate themselves through personalization and unique product offerings. In this special mini-series on the future of lending, sponsored by LoanPro, we are joined by Jonas ... Show More
42 m
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Feb 2025
#427 - How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame
ACTIONABLE TAKEAWAYS: Identify Strategic Initiatives: Focus on big company bets that are close to revenue, such as IPOs, international expansions, or mergers and acquisitions. Double Personalize Outreach: Combine company-specific observations with industry trends to create messag ... Show More
36m 35s
Jan 2024
AI-powered search engine Perplexity AI, now valued at $520M, raises $70M
As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users.
Learn more about y ... Show More
8m 19s
Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete against dominant players in the financial sector. He explains how AI search creates opportunities for content diversification beyond Google, why focusing on user-centric experiences drives higher quality ... Show More
<p>Want your content to rank higher in search? Looking for a proven strategy to follow? To discover how to improve your Google search rank, I interview Jeff Oxford.</p><p> </p><p> </p><p><strong>Guest</strong>:<strong> </strong><a href="https://www.180marketing.com/sme" ... Show More
