The evolving relationship between SEO and B2B| Listen on Anghami

Yesterday

Best new media for more visibility in AI platforms

Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from over 100 million annual software buyers to reveal how enterprise research behaviors are rapidly evolving beyond traditional search pat ... Show More

2m 29s

Feb 13

The most underrated signal brands should optimize for

G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, oversees insights from over 100 million annual software buyers and has identified critical optimization strategies for AI discovery. San ... Show More

3m 7s

Feb 12

Can AI visibility ever hurt a brand’s conversion funnel?

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization gaps in AI-driven discovery. Th ... Show More

3m 2s

Sep 2024

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More

1h 55m

Sep 2025

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More

1h 11m

Jul 2024

SEO 2.0: How to Trick Google and Rank AI Content ft. Greg Isenberg

Episode 16: How is AI transforming the future of SEO and job markets? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by innovator Greg Isenberg (https://x.com/gregisenberg), founder of Late Checkout and Boring Marketer. Greg hosts “The ... Show More

48m 14s

Dec 2024

Why great AI products are all about the data | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)

Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversatio ... Show More

1h 21m

Feb 2025

Managing End Point Storage in Hybrid Data Strategies for Financial Services - with Yonas Yohannes of Oracle

Today's guest is Yonas Yohannes, CTO of FinTech and FIS at Oracle. An accomplished executive and author, Yonas joins us on today's podcast to explain the evolving role of endpoint storage for driving new AI capabilities at the edge. He breaks down AI's true value beyond the ma ... Show More

22m 21s

Feb 2025

Will AI Replace SaaS? The Future of Software

Episode 46: Can AI transform the landscape of SaaS, or is it poised to become a competitor? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) welcome Dan Shipper (https://x.com/danshipper), the innovative CEO of Every and an expert in the intersectio ... Show More

27m 51s

Jan 2025

The New B2B Placement Modifier

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant ... Show More

8m 33s

Oct 2025

SEO Has Been Upended. Here’s What the Future Could Look Like

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ... Show More

41m 14s

Nov 7

Agentic AI and the Strategy Behind Smarter Talent Decisions - with Sachit Kamat of Eightfold AI

Today's guest is Sachit Kamat, Chief Product Officer at Eightfold AI. Eightfold AI provides a complete AI platform for talent management to help companies find, recruit, and retain workers with the goal of increasing the efficiency and effectiveness of talent operations. Sachit j ... Show More

24m 49s

Aug 2025

The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

#AItools #marketing #automation #salesstrategies #digitalmarketing SummaryIn this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales.We explore various AI platforms, their capabilities, and h ... Show More

45m 33s

The evolving relationship between SEO an...