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Sep 2025
6m 57s

Technical SEO infrastructure vs human-cr...

I Hear Everything
About this episode
Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of UnboundAnswers.com, explains why major crawlers including AI systems still follow established robots.txt standards. The discussion covers proper robots.txt syntax implementation, the default crawl behavior ... Show More
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Today
Pitch to a marketing leader who says they’ll wait until AI attribution is clearer
Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise teams can establish search presence before attribution clarity emerges, drawing from his transition from highly-regulated healthc ... Show More
1m 24s
Yesterday
How to automate brand mentions for AI Search
AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to wait for perfect measurement, having helped enterprise clients establish AI search presence before attribution models mature. The ... Show More
46m 32s
Apr 16
What’s the scrappiest tool you’ve built?
73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss ... Show More
1m 27s
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