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Nov 2024
23m 42s

Google's View Of AI Content Revisited

I Hear Everything
About this episode
Jonathan Gillham, CEO at Originailty.ai, revisits Google's view of AI content. 
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Today
What AEO strategies are not working today?
Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation cove ... Show More
1m 55s
Yesterday
What's one marketing fundamental that AI will never replace?
Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike a ... Show More
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Sep 3
The advantage of a traditional product marketing background?
Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multi ... Show More
1m 45s
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